Hi, I'm Mark Herdt
Copywriter and Marketer
I help health and wellness supplement companies grow their revenue with strategic email marketing...
So they can increase their revenue without spending more on advertising.
Work With Me
Hello,If you’re wanting to reach out to me and possibly work together, there’s somethingyou need to know first.And that is…I have a big responsibility, which I take seriously. Because my wordshave the ability to give hope to people who have been struggling for along time, my words cannot fall short of being purposeful and intentional.This is why a non-negotiable requirement for accepting new clients is aface-to-face (in person or by zoom) meeting to determine one thing:Do you genuinely care about your customers?Not superficially. Not secondarily. Not somewhat.You must truly care about the customers because they are putting theirtrust in you with what matters to them greatly – their health.And there’s something we both know deep down: caring cannot be taught.You either have it, or you don’t.So before I agree to use my skills to persuade people, unlock theirhidden desires, and build trust so they chose your health and wellnessproducts…We must look each other in the eye to confirm you’re coming from aplace of care – because you’ll see that I do.We’ll erase any doubts about why your product is better than theunethical and harmful big Pharma options…We’ll share the excitement of helping people break free from the grip ofcorporate greed that’s harming their health…But most importantly, we’ll both feel relief knowing what we’ve providedyour customers – someone they’ve finally found who truly appreciatesthem, instead of their money.Someone who holds themselves to a higher standard.Someone who cares.
"Mark is incredibly dedicated and a true professional. He communicates clearly, brings great energy to every project, and is always eager to improve. I appreciated how self-directed he was throughout our time working together – and how committed he was to making sure he delivered work that aligned with the vision. His enthusiasm and responsiveness made it a true joy to work with him"-Rachel Mazza - Copywriter
About
Hello…It is possible this page wouldn’t even exist had it not been for such a tragic event that struck my life.
It all happened over the course of just a few days. I was 19 at the time – attending college – and living at home with my parents.It started on a Monday. Otherwise known as laundry day in our house. My mother is home from work feeling sick.
Typical for a lot of people – but not my mother. I could count the number of days on a single hand in which she missed a day of work. She rarely got sick .
But on that Monday, something got the best of her. I could tell immediately when I arrived home from college in the mid afternoon and saw that she didn’t even touch the laundry.When my father came home from work, he pleaded with her to go to the hospital. But she refused.
It wasn’t until later that evening she said, “OK.”
Hours later my father called from the hospital. My mother had pneumonia, and he'd be staying the night with her.Very early the next morning, around 2:30, she had a stroke. Our city hospital wasn’t equipped to handle her situation – so she was air-lifted to another hospital about 56 miles away.During the helicopter ride my mother slipped into a coma, and her internal organs rapidly shut down including her brain.
My three sisters and I rushed to the hospital. She was hooked up to a ventilator. It was the only thing keeping her alive. With no brain function, my siblings and I told our father, “she wouldn’t want to live like this.” So we said our goodbyes and let her go.My mothers passing changed my view on health and wellness. And it has led me to follow in my mothers footsteps. To find a way to give back. To help others.
And what better way to do so by helping health and wellness companies connect with their target audience – and provide products and solutions so that they may strive to live a long healthy life.To make the connection with your audience – and lead them to what you have to offer doesn’t start with providing a great product.
It starts with trust.
And with my unique proprietary “AITP method” I can build the right foundation that creates trust – so that your customers see you not merely as a choice – but rather the only choice.
Contact
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Email Samples
Email series for a health performance supplement product.Email #1:
Subject:
The protein scam they almost got away with
What most protein powders don’t want you to find outHey there,
You ever feel like you’re paying more and getting less?
Back in 2014, one supplement company got hit with a class-action lawsuit… because their protein powder didn’t actually contain the amount of protein listed on the label.
Turns out, they were “protein spiking.”
Instead of pure whey, they padded their product with cheap amino acids and nitrogen compounds. These fake additions fooled standard protein tests… and consumers got scammed.
Even worse? One of these companies was using up to 60% less protein than advertised.
Think about that, if the label said 30g of protein, you were getting closer to 12g. The rest? Useless filler.
Sure, those added compounds aren’t harmful. But they’re not helping you build muscle, recover faster, or hit your goals either.
And when you’re paying for premium protein, getting shortchanged isn’t just unethical — it’s insulting.
That’s why we do things differently.
Our whey protein is 100% clean.
No spiking.
No fillers.
Made from grass-fed cows.
Every scoop delivers exactly what it promises.
Take a look for yourself: [link]
Trust what’s on the label — and feel the difference.Email #2:
Subject:
What’s hiding behind “proprietary blend”?
The protein powder loophole no one’s talking aboutHey there,
Yesterday, I told you about “protein spiking”... it’s when supplement companies bulk up their powder with cheap additives that look like protein… but don’t act like protein in your body.
Since then, regulations have gotten stricter. Companies now have to list every ingredient in their protein formula.
Sounds like progress, right?
You’d think so but now…
Some companies found a new workaround: “proprietary blends.”
The companies that do this make it sound fancy… but it’s really just a legal way for them to hide how much of each protein type is inside.
Here’s why that matters: Not all proteins are created equal.
Some are loaded with essential amino acids your body actually uses. Others? Not so much.
So if your “blend” is 90% cheap, low-quality protein and 10% of the good stuff… guess what you’re really paying for?
Not with us.
We keep it simple:
100% pure whey protein
From grass-fed cows
No artificial flavors, colors, or fillers — ever
Still unsure? Here’s what [Customer Name] had to say:
“I switched to Levels because I was sick of feeling bloated and second-guessing the label. This stuff is clean, mixes great, and my energy post-workout is on another level.”
– [Customer Name]
You can try it now and get 15% off your first order — but this discount won’t last.
[Click here to claim your tub before the offer ends.]Email #3:
Subject:
This protein switch changed everything
Why thousands are making the switch (and not looking back)Hey there,
Finding a great protein powder shouldn’t feel like trial and error.
But for too many people, it is — because:
Some brands spike their protein with fake fillers
Others hide behind “proprietary blends” so you never really know what you’re getting
Many use artificial ingredients that cause bloating, headaches, or worse
It’s no wonder people get frustrated.
That’s why so many have already made the switch to Levels.
Here’s what you get in every scoop:
100% clean, grass-fed whey protein
Naturally rich in nutrients for hair, skin, immune health
No artificial sweeteners, no flavors, no fillers
Easy to digest and blends smooth — no chalk, no clumps, no stomach drama
And here’s what people are noticing: Less bloating, faster recovery, and more energy for in and out of the gym.
Best part? You can try it now for 15% off your first tub. But only for a limited time so click here to get yours now while it’s still available.Email #4:
Subject:
What’s hiding in your protein could be hurting you
Your goals deserve better than thisHey there,
By now, you’ve seen what makes our protein different: clean ingredients, zero fillers, and real results.
But let’s be real about what you’re avoiding when you don’t choose the right protein:
Artificial sweeteners: linked to headaches, digestive issues, and more
Artificial flavors: no health benefit, possible long-term risks
Fillers: trigger bloating, offer zero nutrition, and slow down results
That’s why we never include them in our formula.
Instead, you get:
High-quality whey from grass-fed cows
Nutrients that support muscle growth, skin health, immunity, and digestion
A smooth, clean protein that actually does what the label promises
Thousands have already made the switch. They're feeling better, recovering faster, and hitting their goals without the guesswork.
Now it’s your turn.
And there's zero risk.
Try Levels today with our 15-day satisfaction guarantee. If you don’t love it, just let us know, we’ll make it right.
But don’t wait, your 15% discount expires soon. So grab your tub right now before this limited-time offer disappears!